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Searching for a reliable Johannesburg SEO Company?
This can be a challening task if you aren’t equipped with the right information. I decided to create the following questions to assist you in choosing the right search engine optimization company.
If you start asking these questions, and you can see the SEO grappling for answers, it is time to move swiftly along to the next company.
Almost every SEO agency will state that they will be optimizing your website. What does that really mean though?
Optimizing a website is broken down into two major segments, on-site SEO and on-page SEO.
Any SEO worth their salt, will be able to explain the difference between these two areas. Here is a breakdown of the two areas.
A good company will know that on-site optimization relates to the following:
After the company has explained the above to you, they should be discussing the following with you:
Your site’s content is the building block of any good SEO campaign. If the SEO company you are speaking with is not talking about content, or dismissing it as not important, you should move on to the next candidate. A reliable company will understand the importance of creating content on your blog, and other channels as this is one of the most affordable methods of marketing available.
More importantly, good content will remain relevant for many years to come. This means that a single article on your blog, will be driving leads, sales and profits for your business for many years to come.
Although search engines won’t say it out loud, links are the biggest factor behind any successful optimization campaign. It can also be a destructive weapon in the wrong hands. It is crucial that you ask any prospective SEO company what types of backlinks they will be creating.
The best links are often the hardest links to get. A prospective company might say that they will be building directory links, web 2.0s, article directories, or even press releases. These are some of the easiest links to build, meaning their effect will be diluted since everybody else has them anyway. Easy links can be dangerous, and can lead to penalties if abused.
If a company mentions editorial links, or guest posts, you know you are on the right track. These are the single most effective link source moving forward into 2016. There are still other links that your site will require to lay the groundwork, but the real power comes from these types of links.
Many SEO agencies will sign you on, only to outsource the work to companies in India, the Phillipines or Romania. This is bound to not end well, as these companies are being paid very low wages and they tend to work on volume, instead of quality. As with most things in life, paying less means you will get less.
Make sure that the work is performed in-house by a company in South Africa.
Success is often defined differently by SEO companies. A good company will label a campaign as successful, only if the client has seen an increase in sales and revenue. Traffic is great, but if it doesn’t convert into leads and sales, it is worthless.
Trustworthy companies understand that growing organic traffic is only the first milestone on the road to greater sales and revenue for their clients.
It is critical to ask any prospective agency what the plan is once organic traffic has increased.
White hat and black hat are terms coined by the SEO industry. These terms are thrown around alot, and typically white hat means an agency is sticking to the rules laid down by search engines like Google. Black hat refers to methods that are not approved by Google, and can lead to penalties.
I believe that these terms are a little silly, but you should be asking your SEO this question to guage whether he is comfortable discussing their methods. Any campaign that focuses on on-site optimization, content development, social media and quality editorial links will be the hallmarks of a well planned SEO campaign.
Referrals are huge in any industry, not just SEO. Any business that has achieved some level of success, will have clients that are willing to talk about it. Ask for referrals!
If you are interested in working with a nationally recognized SEO company, then get in touch now.
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I do a lot of research when it comes to SEO. I love reading about techniques being tested by other SEO’s and their findings. I typically remain a little skeptical whenever I read these case studies though.
The search landscape has just too many variables to even name (see Brian Dean’s exhaustive list here), let alone to take into consideration when running a test. At best, a decent SEO will be able to rattle off dozens of different ranking factors widely considered to be in use by Google’s algorithms.
Up until now I had thought it would be near impossible to run a proper seo test excluding all variables, except for the one being tested.
The guys over Reboot Online proved me wrong. They recently did a study on the use of authority outbound links.
I have for quite some been a big believer in adding outgoing links to relevant resources on pages and posts that I was optimizing. Other seo’s have been doing the same. We were all operating on the assumption that it had to be important somehow.
With this case study, Reboot Online has proven that these types of outgoing links definitely play a role in Google’s algorithm.
Special shout out to Matt Diggity from Diggity Marketing for putting me on to this case study. Matt runs a kick-ass SEO blog himself, and I make sure not to miss any of his posts.
The guys at Reboot Online did an excellent job with this case study, and I can’t wait for more studies like this one.
Keep up the great work, guys!
P.S. For local companies, these types of outgoing links might be the local business chamber, other companies not in your industry, local area blogs, etc. Hit me up here if this is something you might want to implement on your site.
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